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Review 2026

HubSpot CRM

★★★★4.5/5
crmFrom £0/month

Reviewed by the Ikaroa team | Last updated: March 2026

Starting Price

£0/month

Founded

2006

Headquarters

Cambridge, Massachusetts

Our Rating

4.5/5

Overview

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

We have been working with HubSpot CRM across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes.

Key Features

Contact Management
Email Marketing
Sales Pipeline
Live Chat
Reporting
Automation
Landing Pages
Social Media
Integrations
Mobile App

HubSpot CRM Pricing

Free

£0/month

  • Contact management
  • Email tracking
  • Deal pipeline
  • Live chat

Starter

£18/month

  • Everything in Free
  • Email marketing
  • Ad management
  • Landing pages

Professional

£720/month

  • Everything in Starter
  • Automation
  • Custom reporting
  • Teams

Enterprise

£3,000/month

  • Everything in Professional
  • Advanced permissions
  • Predictive lead scoring
  • Custom objects

Pros & Cons

Pros

  • +Generous free tier with no time limit
  • +Excellent user interface and onboarding
  • +All-in-one platform (marketing, sales, service)
  • +Huge integration marketplace (1,000+)
  • +Strong community and learning resources

Cons

  • -Gets expensive quickly at Professional tier
  • -Free plan has HubSpot branding
  • -Limited customisation on lower tiers
  • -Annual contracts on paid plans
  • -Per-seat pricing adds up for larger teams

Who Is HubSpot CRM Best For?

Small to mid-sized businesses wanting a free starting point with room to grow

Alternatives to HubSpot CRM

View all HubSpot CRM alternatives →

Related Comparisons

Our Verdict

HubSpot CRM earns a strong 4.5/5 in our review. With pricing starting at £0/month, it offers generous free tier with no time limit. While gets expensive quickly at professional tier, it remains a solid choice for small to mid-sized businesses wanting a free starting point with room to grow...

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HubSpot CRM FAQ

Is HubSpot CRM worth it in 2026?

HubSpot CRM rates 4.5/5 in our review. It is best suited for Small to mid-sized businesses wanting a free starting point with room to grow. Whether it is worth it depends on your specific needs and budget.

How much does HubSpot CRM cost?

HubSpot CRM pricing starts at £0/month for the Free plan. Check the pricing section for a full breakdown.

What are the best alternatives to HubSpot CRM?

Top alternatives to HubSpot CRM include Open Doors, Salesforce, Pipedrive. Visit our alternatives page for a detailed comparison.

Does HubSpot CRM offer a free plan?

Yes, HubSpot CRM offers a free plan that includes Contact management, Email tracking, Deal pipeline.

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