Review 2026
HubSpot CRM
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£0/month
Founded
2006
Headquarters
Cambridge, Massachusetts
Our Rating
4.5/5
Overview
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
We have been working with HubSpot CRM across multiple client projects since 2008, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
HubSpot CRM Pricing
Free
£0/month
- •Contact management
- •Email tracking
- •Deal pipeline
- •Live chat
Starter
£18/month
- •Everything in Free
- •Email marketing
- •Ad management
- •Landing pages
Professional
£720/month
- •Everything in Starter
- •Automation
- •Custom reporting
- •Teams
Enterprise
£3,000/month
- •Everything in Professional
- •Advanced permissions
- •Predictive lead scoring
- •Custom objects
Pros & Cons
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
- +Huge integration marketplace (1,000+)
- +Strong community and learning resources
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
- -Limited customisation on lower tiers
- -Annual contracts on paid plans
- -Per-seat pricing adds up for larger teams
Who Is HubSpot CRM Best For?
Small to mid-sized businesses wanting a free starting point with room to grow
Alternatives to HubSpot CRM
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Our Verdict
HubSpot CRM earns a strong 4.5/5 in our review. With pricing starting at £0/month, it offers generous free tier with no time limit. While gets expensive quickly at professional tier, it remains a solid choice for small to mid-sized businesses wanting a free starting point with room to grow...
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Is HubSpot CRM worth it in 2026?▼
HubSpot CRM rates 4.5/5 in our review. It is best suited for Small to mid-sized businesses wanting a free starting point with room to grow. Whether it is worth it depends on your specific needs and budget.
How much does HubSpot CRM cost?▼
HubSpot CRM pricing starts at £0/month for the Free plan. Check the pricing section for a full breakdown.
What are the best alternatives to HubSpot CRM?▼
Top alternatives to HubSpot CRM include Open Doors, Salesforce, Pipedrive. Visit our alternatives page for a detailed comparison.
Does HubSpot CRM offer a free plan?▼
Yes, HubSpot CRM offers a free plan that includes Contact management, Email tracking, Deal pipeline.
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