Comparison 2026
Pipedrive vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Pipedrive
A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
From: £14/user/month
Best for: Sales teams wanting a simple, visual pipeline-focu...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| Free Plan | No | Yes |
| Starting Price | £14/user/month | £0/month |
| Our Rating | 4.4/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Pipedrive Pricing
HubSpot CRM Pricing
Pros & Cons
Pipedrive
Pros
- +Beautiful, intuitive visual pipeline
- +Very easy to set up and use
- +Excellent mobile app
Cons
- -Limited marketing features
- -Reporting could be more advanced
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Pipedrive and HubSpot CRM are solid options, but they serve different needs. Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Pipedrive and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Pipedrive better than HubSpot CRM?▼
It depends on your needs. Pipedrive scores 4.4/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Pipedrive or HubSpot CRM?▼
Pipedrive starts at £14/user/month, while HubSpot CRM starts at £0/month.
Can Ikaroa help me set up Pipedrive or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on Pipedrive or HubSpot CRM
Our team has implemented both Pipedrive and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
Claim Special Deal