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SEO · classical search & AI search, in one engagement

SEO that compounds. AI-search visibility built in.

We do classical SEO that ranks where Google still sends people, and AI SEO that gets you cited when someone asks ChatGPT, Perplexity or Google AI Overviews for a recommendation. Same team, same engagement, same monthly report.

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Search engines we optimise for: Google + AI

100%

Content written by humans, reviewed in-house

Paid links, ever

3 to 6

Months to compounding organic growth

Six pillars, one engagement

Every layer of search, in one team

Most SEO agencies still split classical and AI search across different teams or different vendors. We run them as one engagement so the schema you ship, the words you publish and the citations you earn line up.

Tech SEO

Technical foundation

Crawl, index, render, Core Web Vitals. Server-side everything where it matters, structured data on every template, sitemaps that stay current. The boring work that everything else depends on.

Content

Content that ranks

Editorial-quality writing mapped to real search intent. We brief, write and review every page in-house. No template fills, no AI sludge, every word reviewed against the highest-authority pages in the category.

Off-page

Link & authority

Digital PR, partnerships, guest editorial, citation building, internal linking that maps treatment to concern to outcome. We do not buy links, ever. The authority we build is the authority you keep.

Local

Local & maps

Google Business Profile optimisation, NAP consistency across the directory layer, location-specific content, review programmes. For multi-location brands we run the whole local programme.

AI SEO

AI-search visibility

A separate, deliberate workstream. We structure the site so ChatGPT, Perplexity and Google AI Overviews can answer queries with you in the citation. llms.txt, citation-ready paragraphs, machine-readable schema, content maps for the agent layer.

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Reporting

Reporting that means something

Search Console + analytics + AI-citation tracking pulled into one monthly report. Plain-English commentary on what moved, what did not, what we are doing about it. No vanity metrics.

The new layer most agencies still ignore

Built to be quoted by ChatGPT, not just ranked by Google

Search behaviour is changing fast. Patients, buyers and decision-makers increasingly ask an AI assistant for a shortlist before they ever open Google. The brands those models cite get the visit. The ones they do not cite become invisible. We treat AI search as a deliberate, separately-measured workstream.

llms.txt + llms-full.txt

A curated, citation-friendly map of the site that AI crawlers prefer to your raw sitemap.

Schema-first answers

Every key page emits JSON-LD that maps to how the model actually summarises (Organization, Service, FAQPage, Person, JobPosting, CollectionPage).

Citation-ready paragraphs

Pages structured around answer-shaped paragraphs, with the brand name at the front of the sentence so the model lifts the right entity.

Source diversity

Distribution beyond your own domain into the secondary sources AI engines lean on (Reddit, YouTube, structured directories, editorial coverage).

See our Reddit Marketing playbook

Read the full AI Optimisation playbook

How we work

Five steps, audited monthly

Audit

Technical, content, links, local, AI visibility. We pull the data once, plot the gaps against your competitors, and prioritise by revenue impact.

Plan

A clear, prioritised plan with realistic timelines, budgets and expected outcomes. No 200-page deck, no ten-month before anything ships.

Build

Technical fixes, content production, schema rollout, llms.txt and AI optimisation, link work. Built fast, reviewed in-house, shipped weekly.

Measure

Real metrics tied to revenue. Plus AI citation tracking across ChatGPT, Perplexity and Google AI Overviews so you see both halves of the search story.

Compound

Iterate against the data. Double down on what works, prune what does not. SEO is the most compounding marketing channel that exists. We treat it like one.

Selected work

SEO programmes we actually shipped

All case studies

Ivory Aesthetics

Six weeks. 60+ treatment pages rewritten by humans, full classical SEO foundation, plus an AI-search visibility programme that gets the clinic surfaced in ChatGPT, Perplexity and Google AI Overviews.

BASK Gili Meno

Hospitality SEO from the ground up. Property pages, location pages, journal content, schema for every villa and dining surface. AI concierge layered on top.

Common questions

Before you brief us

How long before SEO actually moves the needle?

Technical fixes can move things in weeks. Content programmes typically show meaningful organic growth in three to six months and compound from there. AI-search visibility (ChatGPT, Perplexity citations) often moves in days once the schema and llms.txt are in place.

Why split classical SEO and AI SEO?

Because they are different disciplines now. Classical SEO is about being the best result Google ranks. AI SEO is about being the citation a model returns when someone asks ChatGPT or Perplexity for a recommendation. The work overlaps, but the optimisation surface and measurement are separate.

Do you guarantee rankings?

No serious agency guarantees rankings, including us. We guarantee best-practice strategy, transparent execution, monthly reporting against agreed KPIs, and a roadmap you can audit yourself.

What does AI-search visibility actually involve?

Three things in practice. First, schema and metadata so models can ingest the site cleanly. Second, llms.txt and llms-full.txt so AI crawlers know what to surface. Third, content shaped around answer paragraphs so when a model lifts a sentence, the brand name is at the front of it.

Do you handle local SEO?

Yes. Google Business Profile, NAP consistency, location-specific content, review programmes, citation building. For multi-location brands we run it as its own workstream.

How do you report?

Monthly report tied to revenue or qualified leads, plus a live dashboard. AI citations are tracked separately so you see both classical search performance and AI-engine visibility in one place.

Want to see where you actually stand?

Free SEO audit covers the full stack: technical, content, links, local, and your AI-search citations across ChatGPT, Perplexity and Google AI Overviews. No sales call attached.

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