Operated venue · Gili Meno, Indonesia
BASK Gili Meno
A whole island resort, run end to end. Ikaroa builds every digital and creative output. Open Doors runs every operational system. One team, one platform, from the website and the AI concierge all the way to the boat schedules.
01
Island, end to end
12+
Systems, all integrated
0
Off-the-shelf compromises
24/7
Operating, not just shipping
The brief
Build a place worth disappearing to. Then run it.
Most luxury hospitality projects involve a digital agency, a photographer, a videographer, an OTA consultant, an AI vendor, a POS vendor, a PMS vendor, a CRM vendor, an HR system, an inventory tool and a finance person trying to glue all of it together with a Google Sheet. By month six, none of them know each other and the data lives in nine different places.
BASK Gili Meno was different from day one. One team for everything. The website. The booking flows. The AI systems. The shoots, the edits, the virtual tours. The POS, the CRM, the menus, the costings, the HR, the rosters, the boats. All of it, owned by the same group of people, on the ground and in the building.
Two companies. One operating model. Ikaroa runs the digital and the creative. Open Doors runs the operational systems. The resort gets to focus on the actual work. Welcoming guests.
Ikaroa · everything digital and creative
The systems the guest experience runs on
Website, booking flows, AI systems, photography, videography, virtual tours, content. Anything a guest sees, types into or interacts with online, we built.
Website & booking flows
baskgilimeno.com from the ground up. Editorial homepage, villa pages, beach club, dining, activities, journal. Behind the scenes, a full reservation engine that handles room selection, date logic, deposits, payments, confirmations, ledger and the post-booking email trail. Built to feel like nothing, and to do everything.
AI systems, end to end
A concierge AI that answers guest questions before, during and after the stay. A booking assistant that nudges hesitant guests towards the right villa for their dates. A staff-side AI that drafts replies, flags anomalies, summarises shifts and watches the operations dashboards while everyone sleeps. Quietly running, deeply integrated.
Photography & videography
Every villa, every dish, every sunset. Shot on the island by our crew, edited to a single grade, and woven into a content library that powers the website, social, OTAs and PR. No stock, no guesswork, no assets the team is embarrassed to use.
Virtual tours
Walkable 360 tours of every villa, the beach club, the pool, the spa and the dive centre. The kind of pre-booking confidence that turns "thinking about it" into "we just paid the deposit". Embedded directly in the booking flow and the room detail pages.
Open Doors · everything operational
The system the resort runs on
POS, CRM, menus, F&B P&L, HR, clock-ins, captains and boats. One platform, one team, one source of truth for the whole island.
POS & QR menu ordering
A single point of sale across the beach club, the restaurants and the in-villa service. Guests scan, browse the menu in their language, order from a sunbed and pay without flagging anyone down. Captains and waiters get the ticket on the spot.
CRM & guest data
Every booking, every interaction, every preference, every spend, captured against one guest profile. The resort knows who is arriving, what they liked last time, what they probably want this time, and what is worth offering before they have to ask.
Menu & inventory management
Menus updated from a phone, with photos, modifiers, allergen tagging and automatic translation. Linked to inventory so the kitchen knows the moment something needs to come off, and to costing so margins are tracked dish by dish.
F&B cost P&L
Live food and beverage profitability. Theoretical vs actual cost, variance flagging, supplier price tracking, recipe-level margins, daily covers and average spend, all in one operations dashboard the F&B manager actually opens.
HR & rostering
The whole team, from the front desk to the kitchen porters, in one HR system. Contracts, documents, leave, training records and performance, all in their own profile. Rostering linked to actual covers so shifts match demand, not the other way around.
Clock in, clock out
Hours captured at the door, no spreadsheets and no honour system. Approved by department heads, rolled into payroll, reconciled against rosters automatically. Everyone gets paid for the hours they actually worked.
Captain & boat management
The fleet of boats that runs guests to and from the island, operated like a real ops platform. Captain rotas, fuel logs, charter schedules, maintenance windows, and a guest-facing arrival flow that meets you off the speedboat with your name on a sign.
How it came together
From a name on a brief to a fully operating island
Phase 1
Website and booking flows
We picked up the existing BASK identity and built the digital scaffolding around it. Editorial pages, villa detail flows, a real reservation engine, the deposit and payment plumbing, and the post-booking journey. The thing the resort had been doing on email threads and spreadsheets, turned into a clean system.
Phase 2
On-island content production
Our crew flew in. Shot every villa, every meal, every sunrise. Filmed the dive centre, the pool club and the beach. Built the virtual tours room by room. The resort walked away with an asset library big enough to power the next two years of marketing.
Phase 3
Open Doors goes in
POS first. Then menus. Then CRM. Then F&B costing. Then HR and clock-ins. Then the boats. Each system replaced a spreadsheet, a chat group, or a piece of paper, and started feeding into the same data model so the resort can finally see itself clearly.
Phase 4
Operate, not hand over
We did not deliver and disappear. We are still on the website, still on the dashboards, still on the AI agents that answer guest queries at 3am. Same team that built the booking flow writes the season launch, sets the inventory rules and answers the F&B manager when a number looks off.
How we run it
Four principles behind every decision on the island
One team, one phone number
New season, new menu, new boat, new bug, new guest complaint. Whatever it is, there is one team and one number to call. No agency-vendor-platform handoff, no "that is not us, that is the other team", no chasing.
Digital and operations, not digital or operations
The same team that builds the booking flow also tracks the cost of the cocktail on the menu. The same team that ships the AI concierge also reads the F&B variance report. That is the only way a digital experience and a real working venue stop fighting each other.
Built for the place, not for a slide
Gili Meno is a small island with no cars, no roads in the western sense and a power supply that does not love an over-engineered stack. Everything we built had to work there, on a phone, on a tablet, often offline. We designed accordingly.
Honest data over flattering data
Every dashboard is built to show the truth, even when the truth is unflattering. Variance, leakage, low-margin nights, underused villas. Resorts get fixed by the data they would rather not see, and BASK runs on exactly that data.
Honestly, I am over the moon. Ikaroa rebuilt our entire website, our booking flows and the AI systems that run the resort behind the scenes, then flew their crew to the island and shot every villa. Open Doors took it from there and now runs our POS, CRM, menus, F&B costing, HR, clock-ins and even the captain rotas for our boats. I have worked with a lot of agencies. None of them have ever cared about the place the way these guys do. They are not vendors. They are part of the team.
Greg Meyer
Founder, BASK Gili Meno · Gili Meno, Indonesia
Why we run venues, not just websites
The team that built the website should also answer the Tuesday lunch shift
Every hospitality experience we admire feels coherent because somebody is awake to it every day. The website, the booking confirmation, the AI concierge, the menu, the way the captain greets you off the boat. Coherence is a daily decision, not a launch.
BASK Gili Meno is what happens when the people who built the booking flow are also the people who answer the operations dashboard. We do not hand it over. We run it. That is the only model we believe in for hospitality, and it is the model we offer every venue we work with.
Got a venue we should run?
Hotels, beach clubs, restaurants, members clubs, retreats. If it has guests, a kitchen and a need to feel like one cohesive thing, this is the model we built for it.