Comparison 2026
HubSpot CRM vs Freshworks CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Freshworks CRM
Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
From: £0/month
Best for: Growing businesses wanting a modern CRM with built...
Feature Comparison
| Feature | HubSpot CRM | Freshworks CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4.5/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pricing Comparison
HubSpot CRM Pricing
Freshworks CRM Pricing
Pros & Cons
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Freshworks CRM
Pros
- +Clean, modern interface
- +Built-in phone and email (no extra tools needed)
- +Good AI features with Freddy
Cons
- -Smaller integration marketplace
- -Less established than HubSpot or Salesforce
Our Verdict
Both HubSpot CRM and Freshworks CRM are solid options, but they serve different needs. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point . Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in commun.
Consider Open Doors Instead
Why choose between HubSpot CRM and Freshworks CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot CRM better than Freshworks CRM?▼
It depends on your needs. HubSpot CRM scores 4.5/5 while Freshworks CRM scores 4.2/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot CRM or Freshworks CRM?▼
HubSpot CRM starts at £0/month, while Freshworks CRM starts at £0/month.
Can Ikaroa help me set up HubSpot CRM or Freshworks CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on HubSpot CRM or Freshworks CRM
Our team has implemented both HubSpot CRM and Freshworks CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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