Comparison 2026
HubSpot CRM vs Salesforce
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Salesforce
The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
From: £20/user/month
Best for: Mid to large enterprises needing highly customisab...
Feature Comparison
| Feature | HubSpot CRM | Salesforce |
|---|---|---|
| Free Plan | Yes | No |
| Starting Price | £0/month | £20/user/month |
| Our Rating | 4.5/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pricing Comparison
HubSpot CRM Pricing
Salesforce Pricing
Pros & Cons
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Salesforce
Pros
- +Incredibly customisable and scalable
- +Massive ecosystem (AppExchange has 5,000+ apps)
- +Industry-leading AI features with Einstein
Cons
- -Steep learning curve, often requires admin training
- -Expensive, especially for smaller teams
Our Verdict
Both HubSpot CRM and Salesforce are solid options, but they serve different needs. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point . Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM wit.
Consider Open Doors Instead
Why choose between HubSpot CRM and Salesforce? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot CRM better than Salesforce?▼
It depends on your needs. HubSpot CRM scores 4.5/5 while Salesforce scores 4.3/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot CRM or Salesforce?▼
HubSpot CRM starts at £0/month, while Salesforce starts at £20/user/month.
Can Ikaroa help me set up HubSpot CRM or Salesforce?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both HubSpot CRM and Salesforce for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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