Comparison 2026
Mailchimp vs Brevo
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
Brevo
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
From: £0/month
Best for: Budget-conscious businesses needing email marketin...
Feature Comparison
| Feature | Mailchimp | Brevo |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Mailchimp Pricing
Brevo Pricing
Pros & Cons
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Brevo
Pros
- +Very affordable, generous free plan
- +Email AND SMS marketing combined
- +Unlimited contacts on all plans
Cons
- -CRM features are basic compared to dedicated tools
- -Automation limited on lower tiers
Our Verdict
Both Mailchimp and Brevo are solid options, but they serve different needs. Choose Mailchimp if you need Small businesses and creators focused on email marketing. Choose Brevo if you need Budget-conscious businesses needing email marketing with bas.
Consider Open Doors Instead
Why choose between Mailchimp and Brevo? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Mailchimp better than Brevo?▼
It depends on your needs. Mailchimp scores 4/5 while Brevo scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Mailchimp or Brevo?▼
Mailchimp starts at £0/month, while Brevo starts at £0/month.
Can Ikaroa help me set up Mailchimp or Brevo?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Mailchimp and Brevo for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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