Comparison 2026
Sendinblue vs Mailchimp
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Sendinblue
Sendinblue is a popular business platform.
From: Contact
Best for: Various needs...
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
Feature Comparison
| Feature | Sendinblue | Mailchimp |
|---|---|---|
| Free Plan | No | Yes |
| Starting Price | Contact | £0/month |
| Our Rating | N/A | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
Pricing Comparison
Sendinblue Pricing
Mailchimp Pricing
Pros & Cons
Sendinblue
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Our Verdict
Both Sendinblue and Mailchimp are solid options, but they serve different needs. Choose Sendinblue if you need a well-rounded solution. Choose Mailchimp if you need Small businesses and creators focused on email marketing.
Consider Open Doors Instead
Why choose between Sendinblue and Mailchimp? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Sendinblue better than Mailchimp?▼
It depends on your needs. Sendinblue scores 0/5 while Mailchimp scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Sendinblue or Mailchimp?▼
Sendinblue starts at contact for pricing, while Mailchimp starts at £0/month.
Can Ikaroa help me set up Sendinblue or Mailchimp?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on Sendinblue or Mailchimp
Our team has implemented both Sendinblue and Mailchimp for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
Claim Special Deal