Review 2026
Mailchimp
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£0/month
Founded
2001
Headquarters
Atlanta, Georgia
Our Rating
4/5
Overview
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
We have been working with Mailchimp across multiple client projects since 2003, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Mailchimp Pricing
Free
£0/month
- •500 contacts
- •1,000 sends/month
- •Basic email templates
- •Landing pages
Essentials
£10/month
- •Everything in Free
- •5,000 sends/month
- •A/B testing
- •24/7 support
Standard
£15/month
- •Everything in Essentials
- •Automation
- •Retargeting ads
- •Custom templates
Premium
£270/month
- •Everything in Standard
- •Advanced segmentation
- •Multivariate testing
- •Phone support
Pros & Cons
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
- +Strong integration ecosystem
- +Useful creative tools and content optimiser
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
- -Pricing increases sharply with contact count
- -Limited automation on lower tiers
- -Contact-based pricing means paying for unsubscribed contacts
Who Is Mailchimp Best For?
Small businesses and creators focused on email marketing
Alternatives to Mailchimp
Related Comparisons
Our Verdict
Mailchimp earns a strong 4/5 in our review. With pricing starting at £0/month, it offers extremely well-known and trusted brand. While crm features are very basic, it remains a solid choice for small businesses and creators focused on email marketing...
Claim Special Deal MailchimpMailchimp FAQ
Is Mailchimp worth it in 2026?▼
Mailchimp rates 4/5 in our review. It is best suited for Small businesses and creators focused on email marketing. Whether it is worth it depends on your specific needs and budget.
How much does Mailchimp cost?▼
Mailchimp pricing starts at £0/month for the Free plan. Check the pricing section for a full breakdown.
What are the best alternatives to Mailchimp?▼
Top alternatives to Mailchimp include ActiveCampaign, Brevo, ConvertKit. Visit our alternatives page for a detailed comparison.
Does Mailchimp offer a free plan?▼
Yes, Mailchimp offers a free plan that includes 500 contacts, 1,000 sends/month, Basic email templates.
Ikaroa Partners
Claim Special Deal Mailchimp
Join thousands of businesses already using Mailchimp. Get started today with exclusive Ikaroa partner pricing.
Claim Special Deal MailchimpNeed help with setup? Talk to our team