Comparison 2026
Brevo vs Mailchimp
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Brevo edges ahead overall with a rating of 4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Brevo
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
From: £0/month
Best for: Budget-conscious businesses needing email marketin...
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Brevo Pricing
Mailchimp Pricing
Pros & Cons
Brevo
Pros
- +Very affordable, generous free plan
- +Email AND SMS marketing combined
- +Unlimited contacts on all plans
Cons
- -CRM features are basic compared to dedicated tools
- -Automation limited on lower tiers
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Our Verdict
Both Brevo and Mailchimp are solid options, but they serve different needs. Choose Brevo if you need Budget-conscious businesses needing email marketing with bas. Choose Mailchimp if you need Small businesses and creators focused on email marketing.
Consider Open Doors Instead
Why choose between Brevo and Mailchimp? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Brevo better than Mailchimp?▼
It depends on your needs. Brevo scores 4/5 while Mailchimp scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Brevo or Mailchimp?▼
Brevo starts at £0/month, while Mailchimp starts at £0/month.
Can Ikaroa help me set up Brevo or Mailchimp?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Brevo and Mailchimp for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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