Comparison 2026
Klaviyo vs Mailchimp
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Klaviyo edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Klaviyo
Klaviyo is the email and SMS marketing platform of choice for e-commerce businesses. Deeply integrated with Shopify, WooCommerce, and other e-commerce platforms, it uses customer data to power highly personalised email and SMS campaigns that drive revenue. Known for its powerful segmentation, predictive analytics, and revenue attribution.
From: £0/month
Best for: E-commerce businesses wanting data-driven email an...
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Klaviyo Pricing
Mailchimp Pricing
Pros & Cons
Klaviyo
Pros
- +Best-in-class e-commerce integrations
- +Powerful predictive analytics and segmentation
- +Excellent revenue attribution reporting
Cons
- -Expensive as contact list grows
- -Steep learning curve for beginners
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Our Verdict
Both Klaviyo and Mailchimp are solid options, but they serve different needs. Choose Klaviyo if you need E-commerce businesses wanting data-driven email and SMS mark. Choose Mailchimp if you need Small businesses and creators focused on email marketing.
Consider Open Doors Instead
Why choose between Klaviyo and Mailchimp? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Klaviyo better than Mailchimp?▼
It depends on your needs. Klaviyo scores 4.5/5 while Mailchimp scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Klaviyo or Mailchimp?▼
Klaviyo starts at £0/month, while Mailchimp starts at £0/month.
Can Ikaroa help me set up Klaviyo or Mailchimp?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
Claim a special deal on Klaviyo or Mailchimp
Our team has implemented both Klaviyo and Mailchimp for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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