Comparison 2026
ConvertKit vs Mailchimp
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
ConvertKit edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
ConvertKit
ConvertKit is an email marketing platform built specifically for creators, bloggers, podcasters, and online course makers. It focuses on simplicity and deliverability, with powerful tagging and automation features that help creators build and monetise their audiences without needing a technical background.
Best for: Creators, bloggers, and podcasters who want simple...
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Best for: Small businesses and creators focused on email mar...
Feature Comparison
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4.3/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
Pros & Cons
ConvertKit
Pros
- +Built specifically for creators and bloggers
- +Excellent deliverability rates
- +Clean, simple interface
Cons
- -Limited design customisation for emails
- -No built-in CRM functionality
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Our Verdict
Both ConvertKit and Mailchimp are solid options, but they serve different needs. Choose ConvertKit if you need Creators, bloggers, and podcasters who want simple but power. Choose Mailchimp if you need Small businesses and creators focused on email marketing.
Consider Open Doors Instead
Why choose between ConvertKit and Mailchimp? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is ConvertKit better than Mailchimp?▼
It depends on your needs. ConvertKit scores 4.3/5 while Mailchimp scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, ConvertKit or Mailchimp?▼
Both ConvertKit and Mailchimp offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up ConvertKit or Mailchimp?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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