Comparison 2026
Mailchimp vs ConvertKit
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
ConvertKit edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
ConvertKit
ConvertKit is an email marketing platform built specifically for creators, bloggers, podcasters, and online course makers. It focuses on simplicity and deliverability, with powerful tagging and automation features that help creators build and monetise their audiences without needing a technical background.
From: £0/month
Best for: Creators, bloggers, and podcasters who want simple...
Feature Comparison
| Feature | Mailchimp | ConvertKit |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4/5 | 4.3/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pricing Comparison
Mailchimp Pricing
ConvertKit Pricing
Pros & Cons
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
ConvertKit
Pros
- +Built specifically for creators and bloggers
- +Excellent deliverability rates
- +Clean, simple interface
Cons
- -Limited design customisation for emails
- -No built-in CRM functionality
Our Verdict
Both Mailchimp and ConvertKit are solid options, but they serve different needs. Choose Mailchimp if you need Small businesses and creators focused on email marketing. Choose ConvertKit if you need Creators, bloggers, and podcasters who want simple but power.
Consider Open Doors Instead
Why choose between Mailchimp and ConvertKit? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Mailchimp better than ConvertKit?▼
It depends on your needs. Mailchimp scores 4/5 while ConvertKit scores 4.3/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Mailchimp or ConvertKit?▼
Mailchimp starts at £0/month, while ConvertKit starts at £0/month.
Can Ikaroa help me set up Mailchimp or ConvertKit?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
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Our team has implemented both Mailchimp and ConvertKit for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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