Review 2026
ActiveCampaign
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£12/month
Founded
2003
Headquarters
Chicago, Illinois
Our Rating
4.4/5
Overview
ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
We have been working with ActiveCampaign across multiple client projects since 2005, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
ActiveCampaign Pricing
Starter
£12/month
- •Email marketing
- •Marketing automation
- •Inline forms
- •Site tracking
Plus
£42/month
- •Everything in Starter
- •CRM
- •Lead scoring
- •Landing pages
- •SMS marketing
Pro
£135/month
- •Everything in Plus
- •Predictive sending
- •Split automation
- •Attribution
Enterprise
£225/month
- •Everything in Pro
- •Custom objects
- •Single sign-on
- •Dedicated account rep
Pros & Cons
Pros
- +Best-in-class marketing automation
- +Excellent email deliverability
- +Sophisticated automation builder
- +Good CRM functionality
- +Strong segmentation capabilities
Cons
- -CRM is secondary to marketing features
- -Can be complex for beginners
- -Contact-based pricing escalates
- -Reporting could be more visual
- -Limited social media features
Who Is ActiveCampaign Best For?
Businesses prioritising email marketing and sophisticated automation
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Our Verdict
ActiveCampaign earns a strong 4.4/5 in our review. With pricing starting at £12/month, it offers best-in-class marketing automation. While crm is secondary to marketing features, it remains a solid choice for businesses prioritising email marketing and sophisticated automation...
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Is ActiveCampaign worth it in 2026?▼
ActiveCampaign rates 4.4/5 in our review. It is best suited for Businesses prioritising email marketing and sophisticated automation. Whether it is worth it depends on your specific needs and budget.
How much does ActiveCampaign cost?▼
ActiveCampaign pricing starts at £12/month for the Starter plan. Check the pricing section for a full breakdown.
What are the best alternatives to ActiveCampaign?▼
Top alternatives to ActiveCampaign include Brevo, Mailchimp, ConvertKit. Visit our alternatives page for a detailed comparison.
Does ActiveCampaign offer a free plan?▼
ActiveCampaign does not currently offer a free plan, but they do provide a free trial.
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