Comparison 2026
Freshworks CRM vs Salesforce
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Freshworks CRM
Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Best for: Growing businesses wanting a modern CRM with built...
Salesforce
The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Best for: Mid to large enterprises needing highly customisab...
Feature Comparison
| Feature | Freshworks CRM | Salesforce |
|---|---|---|
| Free Plan | Yes | No |
| Our Rating | 4.2/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
Pros & Cons
Freshworks CRM
Pros
- +Clean, modern interface
- +Built-in phone and email (no extra tools needed)
- +Good AI features with Freddy
Cons
- -Smaller integration marketplace
- -Less established than HubSpot or Salesforce
Salesforce
Pros
- +Incredibly customisable and scalable
- +Massive ecosystem (AppExchange has 5,000+ apps)
- +Industry-leading AI features with Einstein
Cons
- -Steep learning curve, often requires admin training
- -Expensive, especially for smaller teams
Our Verdict
Both Freshworks CRM and Salesforce are solid options, but they serve different needs. Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in commun. Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM wit.
Consider Open Doors Instead
Why choose between Freshworks CRM and Salesforce? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Freshworks CRM better than Salesforce?▼
It depends on your needs. Freshworks CRM scores 4.2/5 while Salesforce scores 4.3/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Freshworks CRM or Salesforce?▼
Both Freshworks CRM and Salesforce offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Freshworks CRM or Salesforce?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Freshworks CRM and Salesforce for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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