Comparison 2026
Freshworks CRM vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Freshworks CRM
Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Best for: Growing businesses wanting a modern CRM with built...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Freshworks CRM | HubSpot CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4.2/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
Pros & Cons
Freshworks CRM
Pros
- +Clean, modern interface
- +Built-in phone and email (no extra tools needed)
- +Good AI features with Freddy
Cons
- -Smaller integration marketplace
- -Less established than HubSpot or Salesforce
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Freshworks CRM and HubSpot CRM are solid options, but they serve different needs. Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in commun. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Freshworks CRM and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Freshworks CRM better than HubSpot CRM?▼
It depends on your needs. Freshworks CRM scores 4.2/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Freshworks CRM or HubSpot CRM?▼
Both Freshworks CRM and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Freshworks CRM or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Freshworks CRM and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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