Comparison 2026
Close vs Mailchimp
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Close
Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Best for: Inside sales teams that live on the phone and need...
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Best for: Small businesses and creators focused on email mar...
Feature Comparison
| Feature | Close | Mailchimp |
|---|---|---|
| Free Plan | No | Yes |
| Our Rating | 4.3/5 | 4/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
Pros & Cons
Close
Pros
- +Built-in calling, email, and SMS
- +Designed specifically for sales teams
- +Power and predictive dialer
Cons
- -No marketing features
- -Expensive compared to alternatives
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Our Verdict
Both Close and Mailchimp are solid options, but they serve different needs. Choose Close if you need Inside sales teams that live on the phone and need built-in . Choose Mailchimp if you need Small businesses and creators focused on email marketing.
Consider Open Doors Instead
Why choose between Close and Mailchimp? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Close better than Mailchimp?▼
It depends on your needs. Close scores 4.3/5 while Mailchimp scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Close or Mailchimp?▼
Both Close and Mailchimp offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Close or Mailchimp?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Close and Mailchimp for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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