Comparison 2026
Asana vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Asana
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Best for: Teams needing strong project management with light...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Asana | HubSpot CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4.3/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
Pros & Cons
Asana
Pros
- +Excellent project and task management
- +Beautiful, clean interface
- +Strong workflow automation
Cons
- -Not a dedicated CRM (lacks sales-specific features)
- -No built-in email or phone
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Asana and HubSpot CRM are solid options, but they serve different needs. Choose Asana if you need Teams needing strong project management with lightweight cli. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Asana and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Asana better than HubSpot CRM?▼
It depends on your needs. Asana scores 4.3/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Asana or HubSpot CRM?▼
Both Asana and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Asana or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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