Review 2026
Asana
Reviewed by the Ikaroa team | Last updated: March 2026
Starting Price
£0/month
Founded
2008
Headquarters
San Francisco, California
Our Rating
4.3/5
Overview
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
We have been working with Asana across multiple client projects since 2010, and this review reflects our hands-on experience implementing it for businesses of all sizes.
Key Features
Asana Pricing
Personal
£0/month
- •Task management
- •List view
- •Board view
- •Calendar view
Starter
£9/user/month
- •Everything in Personal
- •Timeline
- •Workflow builder
- •Forms
Advanced
£19/user/month
- •Everything in Starter
- •Custom rules
- •Approvals
- •Reporting
Enterprise
Custom
- •Everything in Advanced
- •SAML SSO
- •Data export
- •Custom branding
Pros & Cons
Pros
- +Excellent project and task management
- +Beautiful, clean interface
- +Strong workflow automation
- +Good free plan
- +Integrates with 200+ tools
Cons
- -Not a dedicated CRM (lacks sales-specific features)
- -No built-in email or phone
- -No contact management by default
- -Can be overkill for simple projects
- -Per-user pricing adds up
Who Is Asana Best For?
Teams needing strong project management with lightweight client tracking
Alternatives to Asana
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Our Verdict
Asana earns a strong 4.3/5 in our review. With pricing starting at £0/month, it offers excellent project and task management. While not a dedicated crm (lacks sales-specific features), it remains a solid choice for teams needing strong project management with lightweight client tracking...
Claim Special Deal AsanaAsana FAQ
Is Asana worth it in 2026?▼
Asana rates 4.3/5 in our review. It is best suited for Teams needing strong project management with lightweight client tracking. Whether it is worth it depends on your specific needs and budget.
How much does Asana cost?▼
Asana pricing starts at £0/month for the Personal plan. Check the pricing section for a full breakdown.
What are the best alternatives to Asana?▼
Top alternatives to Asana include Monday.com, ClickUp, Notion. Visit our alternatives page for a detailed comparison.
Does Asana offer a free plan?▼
Yes, Asana offers a free plan that includes Task management, List view, Board view.
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