Comparison 2026
Asana vs Freshworks CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Asana
Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Best for: Teams needing strong project management with light...
Freshworks CRM
Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Best for: Growing businesses wanting a modern CRM with built...
Feature Comparison
| Feature | Asana | Freshworks CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4.3/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
Pros & Cons
Asana
Pros
- +Excellent project and task management
- +Beautiful, clean interface
- +Strong workflow automation
Cons
- -Not a dedicated CRM (lacks sales-specific features)
- -No built-in email or phone
Freshworks CRM
Pros
- +Clean, modern interface
- +Built-in phone and email (no extra tools needed)
- +Good AI features with Freddy
Cons
- -Smaller integration marketplace
- -Less established than HubSpot or Salesforce
Our Verdict
Both Asana and Freshworks CRM are solid options, but they serve different needs. Choose Asana if you need Teams needing strong project management with lightweight cli. Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in commun.
Consider Open Doors Instead
Why choose between Asana and Freshworks CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Asana better than Freshworks CRM?▼
It depends on your needs. Asana scores 4.3/5 while Freshworks CRM scores 4.2/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Asana or Freshworks CRM?▼
Both Asana and Freshworks CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Asana or Freshworks CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Asana and Freshworks CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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