Comparison 2026
Mailchimp vs Salesforce
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Best for: Small businesses and creators focused on email mar...
Salesforce
The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Best for: Mid to large enterprises needing highly customisab...
Feature Comparison
| Feature | Mailchimp | Salesforce |
|---|---|---|
| Free Plan | Yes | No |
| Our Rating | 4/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pros & Cons
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Salesforce
Pros
- +Incredibly customisable and scalable
- +Massive ecosystem (AppExchange has 5,000+ apps)
- +Industry-leading AI features with Einstein
Cons
- -Steep learning curve, often requires admin training
- -Expensive, especially for smaller teams
Our Verdict
Both Mailchimp and Salesforce are solid options, but they serve different needs. Choose Mailchimp if you need Small businesses and creators focused on email marketing. Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM wit.
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Why choose between Mailchimp and Salesforce? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Mailchimp better than Salesforce?▼
It depends on your needs. Mailchimp scores 4/5 while Salesforce scores 4.3/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Mailchimp or Salesforce?▼
Both Mailchimp and Salesforce offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Mailchimp or Salesforce?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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