Comparison 2026
Mailchimp vs Notion
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Notion edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Best for: Small businesses and creators focused on email mar...
Notion
Notion is a flexible workspace for notes, wikis, and databases. While not a traditional CRM, many teams build custom CRM systems using its database features.
Best for: Teams wanting a flexible workspace that can be mou...
Feature Comparison
| Feature | Mailchimp | Notion |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
Pros & Cons
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
Notion
Pros
- +Extremely flexible and customisable
- +Beautiful, clean interface
- +Combine docs, databases, and wikis
Cons
- -Not a dedicated CRM (requires building your own)
- -No automation without third-party tools
Our Verdict
Both Mailchimp and Notion are solid options, but they serve different needs. Choose Mailchimp if you need Small businesses and creators focused on email marketing. Choose Notion if you need Teams wanting a flexible workspace that can be moulded into .
Consider Open Doors Instead
Why choose between Mailchimp and Notion? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Mailchimp better than Notion?▼
It depends on your needs. Mailchimp scores 4/5 while Notion scores 4.4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Mailchimp or Notion?▼
Both Mailchimp and Notion offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Mailchimp or Notion?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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