Comparison 2026
Mailchimp vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Mailchimp
The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
From: £0/month
Best for: Small businesses and creators focused on email mar...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Mailchimp | HubSpot CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pricing Comparison
Mailchimp Pricing
HubSpot CRM Pricing
Pros & Cons
Mailchimp
Pros
- +Extremely well-known and trusted brand
- +Easy to use email builder
- +Good template library
Cons
- -CRM features are very basic
- -Free plan has been significantly reduced
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Mailchimp and HubSpot CRM are solid options, but they serve different needs. Choose Mailchimp if you need Small businesses and creators focused on email marketing. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Mailchimp and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Mailchimp better than HubSpot CRM?▼
It depends on your needs. Mailchimp scores 4/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Mailchimp or HubSpot CRM?▼
Mailchimp starts at £0/month, while HubSpot CRM starts at £0/month.
Can Ikaroa help me set up Mailchimp or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Need help deciding?
Our team has implemented both Mailchimp and HubSpot CRM for clients. We can help you decide based on your specific needs.
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