Comparison 2026
HubSpot CRM vs Nutshell
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Nutshell
Nutshell is a straightforward CRM with built-in email marketing, designed for small businesses that want simplicity without sacrificing essential features.
Best for: Small businesses wanting a simple CRM with built-i...
Feature Comparison
| Feature | HubSpot CRM | Nutshell |
|---|---|---|
| Free Plan | Yes | No |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pros & Cons
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Nutshell
Pros
- +Simple, easy to learn
- +Built-in email marketing
- +Affordable pricing
Cons
- -Limited customisation options
- -Basic automation compared to competitors
Our Verdict
Both HubSpot CRM and Nutshell are solid options, but they serve different needs. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point . Choose Nutshell if you need Small businesses wanting a simple CRM with built-in email ma.
Consider Open Doors Instead
Why choose between HubSpot CRM and Nutshell? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot CRM better than Nutshell?▼
It depends on your needs. HubSpot CRM scores 4.5/5 while Nutshell scores 4.1/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot CRM or Nutshell?▼
Both HubSpot CRM and Nutshell offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up HubSpot CRM or Nutshell?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Our team has implemented both HubSpot CRM and Nutshell for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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