Comparison 2026
HubSpot CRM vs Insightly
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Insightly
Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Best for: Businesses needing CRM and project management in o...
Feature Comparison
| Feature | HubSpot CRM | Insightly |
|---|---|---|
| Free Plan | Yes | No |
| Our Rating | 4.5/5 | 3.9/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pros & Cons
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Insightly
Pros
- +Combines CRM and project management
- +Good for tracking post-sale delivery
- +Decent customisation options
Cons
- -Interface feels dated
- -Reporting is limited on lower tiers
Our Verdict
Both HubSpot CRM and Insightly are solid options, but they serve different needs. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point . Choose Insightly if you need Businesses needing CRM and project management in one platfor.
Consider Open Doors Instead
Why choose between HubSpot CRM and Insightly? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot CRM better than Insightly?▼
It depends on your needs. HubSpot CRM scores 4.5/5 while Insightly scores 3.9/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot CRM or Insightly?▼
Both HubSpot CRM and Insightly offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up HubSpot CRM or Insightly?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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