Comparison 2026
Close vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Close
Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Best for: Inside sales teams that live on the phone and need...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Close | HubSpot CRM |
|---|---|---|
| Free Plan | No | Yes |
| Our Rating | 4.3/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
Pros & Cons
Close
Pros
- +Built-in calling, email, and SMS
- +Designed specifically for sales teams
- +Power and predictive dialer
Cons
- -No marketing features
- -Expensive compared to alternatives
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Close and HubSpot CRM are solid options, but they serve different needs. Choose Close if you need Inside sales teams that live on the phone and need built-in . Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Close and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Close better than HubSpot CRM?▼
It depends on your needs. Close scores 4.3/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Close or HubSpot CRM?▼
Both Close and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Close or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
Related Comparisons
Ikaroa Partners
Claim a special deal on Close or HubSpot CRM
Our team has implemented both Close and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
Claim Special Deal