Comparison 2026
Capsule CRM vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Capsule CRM
Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Best for: UK small businesses wanting a simple, affordable C...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Capsule CRM | HubSpot CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4.1/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Yes | Yes |
Pros & Cons
Capsule CRM
Pros
- +Clean, simple interface
- +Good value for money
- +UK-based company (GDPR-friendly)
Cons
- -Limited marketing features
- -Basic automation compared to larger CRMs
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Capsule CRM and HubSpot CRM are solid options, but they serve different needs. Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Capsule CRM and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Capsule CRM better than HubSpot CRM?▼
It depends on your needs. Capsule CRM scores 4.1/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Capsule CRM or HubSpot CRM?▼
Both Capsule CRM and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Capsule CRM or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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