Comparison 2026
Brevo vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Brevo
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Best for: Budget-conscious businesses needing email marketin...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | Brevo | HubSpot CRM |
|---|---|---|
| Free Plan | Yes | Yes |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pros & Cons
Brevo
Pros
- +Very affordable, generous free plan
- +Email AND SMS marketing combined
- +Unlimited contacts on all plans
Cons
- -CRM features are basic compared to dedicated tools
- -Automation limited on lower tiers
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both Brevo and HubSpot CRM are solid options, but they serve different needs. Choose Brevo if you need Budget-conscious businesses needing email marketing with bas. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between Brevo and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Brevo better than HubSpot CRM?▼
It depends on your needs. Brevo scores 4/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Brevo or HubSpot CRM?▼
Both Brevo and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Brevo or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Brevo and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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