Comparison 2026

Bitrix24 vs HubSpot CRM

A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.

Reviewed by the Ikaroa team | Last updated: March 2026

Quick Verdict

HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.

At a Glance

B

Bitrix24

3.9/5

Bitrix24 is a comprehensive workspace combining CRM, project management, communication, and HR tools. Known for its extensive free plan and self-hosted option.

Best for: Organisations wanting an all-in-one workspace with...

Full review →
H

HubSpot CRM

4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

Best for: Small to mid-sized businesses wanting a free start...

Full review →

Feature Comparison

FeatureBitrix24HubSpot CRM
Free PlanYesYes
Our Rating3.9/54.5/5
Mobile AppYesYes
Email MarketingNoYes
AutomationYesYes

Pros & Cons

Bitrix24

Pros

  • +Incredibly generous free plan (unlimited users)
  • +All-in-one workspace (CRM + PM + chat + HR)
  • +Self-hosted option available

Cons

  • -Interface is cluttered and overwhelming
  • -Steep learning curve

HubSpot CRM

Pros

  • +Generous free tier with no time limit
  • +Excellent user interface and onboarding
  • +All-in-one platform (marketing, sales, service)

Cons

  • -Gets expensive quickly at Professional tier
  • -Free plan has HubSpot branding

Our Verdict

Both Bitrix24 and HubSpot CRM are solid options, but they serve different needs. Choose Bitrix24 if you need Organisations wanting an all-in-one workspace with CRM, proj. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .

Our Pick

Consider Open Doors Instead

Why choose between Bitrix24 and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.

Frequently Asked Questions

Is Bitrix24 better than HubSpot CRM?

It depends on your needs. Bitrix24 scores 3.9/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.

Which is cheaper, Bitrix24 or HubSpot CRM?

Both Bitrix24 and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.

Can Ikaroa help me set up Bitrix24 or HubSpot CRM?

Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.

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Ikaroa Partners

Claim a special deal on Bitrix24 or HubSpot CRM

Our team has implemented both Bitrix24 and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.

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