Comparison 2026
ActiveCampaign vs HubSpot CRM
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
ActiveCampaign
ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Best for: Businesses prioritising email marketing and sophis...
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Best for: Small to mid-sized businesses wanting a free start...
Feature Comparison
| Feature | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Free Plan | No | Yes |
| Our Rating | 4.4/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pros & Cons
ActiveCampaign
Pros
- +Best-in-class marketing automation
- +Excellent email deliverability
- +Sophisticated automation builder
Cons
- -CRM is secondary to marketing features
- -Can be complex for beginners
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Our Verdict
Both ActiveCampaign and HubSpot CRM are solid options, but they serve different needs. Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated au. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point .
Consider Open Doors Instead
Why choose between ActiveCampaign and HubSpot CRM? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is ActiveCampaign better than HubSpot CRM?▼
It depends on your needs. ActiveCampaign scores 4.4/5 while HubSpot CRM scores 4.5/5. We recommend evaluating both against your specific requirements.
Which is cheaper, ActiveCampaign or HubSpot CRM?▼
Both ActiveCampaign and HubSpot CRM offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up ActiveCampaign or HubSpot CRM?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both ActiveCampaign and HubSpot CRM for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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