Best CRM for Wholesale (2026)

For wholesale, the Ikaroa team's top CRM picks are Open Doors, Salesforce and Zoho CRM. They were picked with account management, order tracking and credit management in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Wholesale businesses manage complex B2B relationships with recurring orders, credit terms, and price negotiations. A CRM helps track customer accounts, manage reorders, and forecast demand.

Reviewed by the Ikaroa team • Last updated: March 2026

Account management

Order tracking

Credit management

Price management

Demand forecasting

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

Full Review →

Insightly

★3.9/5

Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.

From £25/user/month

Full Review →

Open Doors vs Salesforce

Feature	Open Doors	Salesforce
Free Plan	✗	✗
Starting Price	£197/month	£20/user/month
Our Rating	★ 4.8	★ 4.3

Ikaroa Partners

Claim a special deal on CRM for wholesale

Our team has implemented CRM systems for wholesale businesses of all sizes. We handle selection, setup, migration, and team training.

Claim Special Deal