Best CRM for SaaS (2026)

For SaaS, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Salesforce. They were picked with trial tracking, subscription management and churn prevention in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

SaaS companies need CRM systems that track the entire customer lifecycle from free trial to paid subscription to renewal. Managing churn, upselling, and customer success are critical priorities.

Reviewed by the Ikaroa team • Last updated: March 2026

Trial tracking

Subscription management

Churn prevention

Customer success

Usage analytics

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

Full Review →

Close

★4.3/5

Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.

From £42/user/month

Full Review →

Freshworks CRM

★4.2/5

Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.

From £0/month

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

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