Best CRM for PR Agencies (2026)

For PR agencies, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Pipedrive. They were picked with media contact management, campaign tracking and client management in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

PR agencies manage media relationships, client campaigns, and journalist contacts. A CRM helps track media outreach, manage client retainers, and coordinate press coverage across multiple accounts.

Reviewed by the Ikaroa team • Last updated: March 2026

Media contact management

Campaign tracking

Client management

Coverage reporting

Pitch tracking

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

Full Review →

Nimble

★4/5

Nimble is a social CRM that pulls contact data from social networks and enriches your contacts automatically. Great for relationship-driven businesses.

From £20/user/month

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

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