Best CRM for Mortgage Brokers (2026)

For mortgage brokers, the Ikaroa team's top CRM picks are Open Doors, Pipedrive and HubSpot CRM. They were picked with application tracking, document management and compliance in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Mortgage brokers manage complex, document-heavy transactions with long processing times. A CRM helps track application stages, manage document collection, and maintain compliance throughout the lending process.

Reviewed by the Ikaroa team • Last updated: March 2026

Application tracking

Document management

Compliance

Client communication

Pipeline management

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

Full Review →

Open Doors vs Pipedrive

Feature	Open Doors	Pipedrive
Free Plan	✗	✗
Starting Price	£197/month	£14/user/month
Our Rating	★ 4.8	★ 4.4

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