Best CRM for Hotels (2026)

For hotels, the Ikaroa team's top CRM picks are Open Doors, Salesforce and HubSpot CRM. They were picked with guest profiles, booking management and loyalty programmes in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Hotels need CRM systems that manage guest relationships across multiple stays, track preferences, coordinate loyalty programmes, and drive direct bookings over OTA channels.

Reviewed by the Ikaroa team • Last updated: March 2026

Guest profiles

Booking management

Loyalty programmes

Email marketing

Preference tracking

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

Full Review →

ActiveCampaign

★4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

From £12/month

Full Review →

Open Doors vs Salesforce

Feature	Open Doors	Salesforce
Free Plan	✗	✗
Starting Price	£197/month	£20/user/month
Our Rating	★ 4.8	★ 4.3

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