Best CRM for Hotels (2026)

Hotels need CRM systems that manage guest relationships across multiple stays, track preferences, coordinate loyalty programmes, and drive direct bookings over OTA channels.

Reviewed by the Ikaroa team • Last updated: March 2026

Guest profiles

Booking management

Loyalty programmes

Email marketing

Preference tracking

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

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Salesforce

★4.3/5

The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.

From £20/user/month

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HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

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Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

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ActiveCampaign

★4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

From £12/month

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Open Doors vs Salesforce

Feature	Open Doors	Salesforce
Free Plan	✗	✗
Starting Price	£197/month	£20/user/month
Our Rating	★ 4.8	★ 4.3

Ikaroa Partners

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