Best CRM for E-commerce (2026)

For e-commerce, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and ActiveCampaign. They were picked with store integration, customer segmentation and purchase history in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

E-commerce businesses need CRM systems that integrate with their online stores, track customer purchasing behaviour, segment audiences, and automate marketing campaigns across email, SMS, and social channels.

Reviewed by the Ikaroa team • Last updated: March 2026

Store integration

Customer segmentation

Purchase history

Abandoned cart recovery

Multi-channel marketing

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

ActiveCampaign

★4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

From £12/month

Full Review →

Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

Full Review →

Mailchimp

★4/5

The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.

From £0/month

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

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