Ikaroa Partners
Best CRM for Car Dealerships (2026)
Car dealerships manage high-value, considered purchases with complex follow-up requirements. A CRM helps track test drives, manage financing conversations, and nurture leads through the buying journey.
Reviewed by the Ikaroa team • Last updated: March 2026
Lead management
Test drive scheduling
Finance tracking
Follow-up automation
Inventory linking
Top Recommended CRMs
Open Doors vs Salesforce
| Feature | Open Doors | Salesforce |
|---|---|---|
| Free Plan | ✗ | ✗ |
| Starting Price | £197/month | £20/user/month |
| Our Rating | ★ 4.8 | ★ 4.3 |
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