Digital marketing for real estate & property
Turn browsers into buyers and tenants into long-term residents
Property marketing that generates qualified leads for agents, developers, and property managers. We know the sales cycle is long and the stakes are high.
5.4x
return on ad spend
73%
of buyers start their search online
41%
faster time to sale
The challenge
Why real estate & property marketing is different
Every industry has its quirks. Here is what makes marketing in real estate & property uniquely challenging.
Portal dependency
Rightmove and Zoopla take a huge cut and control the relationship. You need your own lead generation machine that you actually own.
Expensive, unqualified leads
You are spending thousands on leads that ghost you after the first viewing. Better targeting and nurturing can fix that.
Seasonal market swings
The property market has peaks and troughs. Your marketing needs to work harder in quiet periods and capitalise when the market heats up.
Standing out in a crowded market
Every agent claims to be the best in the area. Without a distinctive brand and content strategy, you are just another name on a for-sale board.
Long sales cycles
Property transactions take months. You need nurturing campaigns that keep prospects engaged from first enquiry to completion day.
What we do
What we do for real estate & property
Not a cookie-cutter package. Every service is tailored to the specific needs and opportunities in your industry.
Property SEO
Rank for area-specific searches like 'houses for sale in [area]' and 'estate agents [location]'. We build content hubs around locations to establish you as the local authority.
Social media for property
Virtual tours, drone footage, neighbourhood guides, and market updates on Instagram, Facebook, and LinkedIn. Content that makes people want to move.
Google and social ads
Targeted campaigns that reach people actively looking to buy, sell, or rent. Custom audiences based on life events, income brackets, and location intent.
Email drip campaigns
Automated property alerts, market updates, mortgage tips, and neighbourhood spotlights that keep your database warm and engaged.
Content and video production
Professional property photography, video tours, area guides, and blog content. We make your listings look better than the competition.
CRM integration and lead scoring
Connect your marketing to your CRM so every lead is tracked, scored, and routed to the right agent. No more leads falling through the cracks.
Real results
Numbers that speak for themselves
847
qualified leads per quarter
for a regional estate agency across 12 branches
5.4x
return on Google Ads spend
for a luxury property developer in the UAE
62%
increase in direct website enquiries
reducing portal dependency for a London agency
23 days
average reduction in time to sale
attributed to better-qualified buyer leads
Why us
Why Ikaroa for real estate & property
Industry expertise, not guesswork
We have worked with dozens of real estate & property businesses. We know what works, what does not, and how to avoid the mistakes that waste your budget.
Transparent reporting, always
Monthly reports you can actually understand. No vanity metrics, no jargon. Just the numbers that matter to your business and clear explanations of what we are doing and why.
Full-service, one team
SEO, ads, content, design, development, and strategy under one roof. No middlemen, no hand-offs between agencies. One team that knows your business inside and out.
FAQ
Common questions
Can you help us reduce dependency on Rightmove and Zoopla?
That is exactly what we focus on. We build your own lead generation engine through SEO, paid ads, and content marketing so you own the relationship with buyers and sellers directly.
Do you work with commercial property as well as residential?
Yes. We work with residential agents, commercial property firms, developers, and property management companies. Each segment needs a different approach and we tailor accordingly.
What kind of content works best for property marketing?
Video tours, area guides, market reports, and buyer/seller tips consistently perform well. The key is creating content that is useful rather than just promotional. People want to feel informed, not sold to.
How do you target the right audience for luxury properties?
We use a combination of income-based targeting, lookalike audiences from your past buyers, and placements on premium publications and platforms. Luxury property needs a more refined approach than volume-based marketing.
Can you integrate with our existing CRM?
We work with all major property CRMs including Reapit, Alto, Dezrez, and others. We set up proper tracking so every lead is attributed to the right campaign and channel.
What budget do we need for property PPC?
It depends on your area and competition, but most agents see good results starting from around 2,000 to 3,000 per month on Google Ads. We always start with a test budget and scale what works.
Ready to grow your real estate & property business?
Tell us about your goals and we will put together a strategy that fits your industry, budget, and timeline.
Get your free strategy callOther industries
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