Digital marketing for construction & trades
Get more jobs without relying on word of mouth alone
Digital marketing for builders, plumbers, electricians, and contractors. We help trade businesses generate a steady stream of local leads through strategies that work while you are on site.
5.2x
return on marketing spend
47
qualified leads per month average
82%
of homeowners search online for tradespeople
The challenge
Why construction & trades marketing is different
Every industry has its quirks. Here is what makes marketing in construction & trades uniquely challenging.
Feast or famine workflow
One month you are turning down jobs, the next you are scrambling for leads. Consistent marketing smooths out the peaks and valleys so your pipeline is always full.
Lead generation sites take a big cut
Checkatrade, MyBuilder, and Bark charge per lead and the quality is often terrible. You need your own lead generation channel that you control.
No time for marketing
You are on site all day. You do not have time to write blog posts or manage social media. You need marketing that runs on autopilot while you do the real work.
Competing on price, not quality
Comparison sites train customers to choose the cheapest quote. Your marketing needs to communicate quality, reliability, and professionalism so you can charge what you are worth.
Building trust with homeowners
People are nervous about letting tradespeople into their homes. Reviews, case studies, and professional branding make the difference between getting the job and losing it.
What we do
What we do for construction & trades
Not a cookie-cutter package. Every service is tailored to the specific needs and opportunities in your industry.
Local SEO for tradespeople
Rank for searches like 'plumber near me', 'electrician in [your area]', and 'kitchen fitter [location]'. Google Business optimisation, local citations, and review strategies.
Google Ads for local leads
Pay-per-click campaigns targeting homeowners searching for your services. Google Local Services Ads, Search Ads, and call-only campaigns that generate phone enquiries.
Review and reputation management
Automated review requests sent after every job, monitoring across Google and Checkatrade, and a system for showcasing your best work to new prospects.
Website and landing pages
Fast, mobile-first websites with clear calls to action, service area pages, and project galleries. Built to convert visitors into phone calls and form enquiries.
Social media for trades
Before-and-after project photos, timelapse videos, and behind-the-scenes content on Facebook and Instagram. Content that shows the quality of your work.
Email and follow-up automation
Automatic follow-ups for new enquiries, quote reminders, and seasonal maintenance campaigns that generate repeat business from past customers.
Real results
Numbers that speak for themselves
47
qualified leads per month
for a plumbing and heating company in the Midlands
5.2x
return on Google Ads spend
for a kitchen fitting business within 3 months
312%
increase in website enquiries
for an electrical contractor after SEO and website redesign
4.9
average Google rating
maintained across 200+ reviews for a building company
Why us
Why Ikaroa for construction & trades
Industry expertise, not guesswork
We have worked with dozens of construction & trades businesses. We know what works, what does not, and how to avoid the mistakes that waste your budget.
Transparent reporting, always
Monthly reports you can actually understand. No vanity metrics, no jargon. Just the numbers that matter to your business and clear explanations of what we are doing and why.
Full-service, one team
SEO, ads, content, design, development, and strategy under one roof. No middlemen, no hand-offs between agencies. One team that knows your business inside and out.
FAQ
Common questions
I am not very tech-savvy. Can you handle everything?
Absolutely. That is exactly what we are here for. We handle everything from setting up your website to managing your ads and social media. You focus on the work, we handle the marketing.
How much should a tradesperson spend on marketing?
Most trade businesses see good results from 800 to 2,000 per month depending on your area and competition. We start with a test budget and scale up once we find what works for your specific trade.
Can you help us stop relying on Checkatrade?
Yes. We build your own lead generation channel through Google, your website, and social media. Many of our trade clients have reduced or eliminated their Checkatrade spend entirely.
What type of content works for trade businesses?
Before-and-after photos, project timelapse videos, customer testimonials, and helpful tips content. Nothing too polished, people want to see real work from real tradespeople.
Do you work with larger construction companies too?
Yes. We work with sole traders, small teams, and larger construction companies alike. For bigger firms, we also handle commercial lead generation through LinkedIn and tender portals.
How quickly will I start getting leads?
Google Ads can generate leads within the first week. SEO takes longer, typically 2 to 4 months. We always start with paid channels for immediate results while building your organic presence for the long term.
Ready to grow your construction & trades business?
Tell us about your goals and we will put together a strategy that fits your industry, budget, and timeline.
Get your free strategy callOther industries
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