Digital marketing for e-commerce & retail
We turn clicks into customers and customers into repeat buyers
Performance marketing for online stores and DTC brands. From first touch to repeat purchase, we optimise every step of the buying journey to maximise revenue and lifetime value.
8.7x
average ROAS across clients
156%
increase in repeat purchase rate
34%
lower customer acquisition cost
The challenge
Why e-commerce & retail marketing is different
Every industry has its quirks. Here is what makes marketing in e-commerce & retail uniquely challenging.
Rising ad costs
CPCs on Google and Meta keep climbing. Without proper optimisation and creative testing, you are burning money and losing margin on every sale.
Cart abandonment
The average cart abandonment rate is 70%. That is revenue sitting on the table. You need a recovery strategy that actually brings people back.
Marketplace vs own store
Selling on Amazon gives you volume but kills your margins and brand. Building your own DTC channel requires a completely different marketing playbook.
Customer retention
Acquiring a new customer costs 5 to 7 times more than retaining an existing one. Most e-commerce brands spend everything on acquisition and nothing on retention.
Attribution chaos
With iOS privacy changes and cross-device shopping, figuring out which channels actually drive revenue feels impossible. You need proper attribution to make smart decisions.
What we do
What we do for e-commerce & retail
Not a cookie-cutter package. Every service is tailored to the specific needs and opportunities in your industry.
E-commerce SEO
Product page optimisation, category structure, technical SEO for Shopify and WooCommerce, and content that captures long-tail buying intent.
Shopping and performance ads
Google Shopping, Meta Advantage+, TikTok Shop, and Pinterest campaigns. We manage the full funnel from awareness to conversion with creative that stops the scroll.
Email and SMS marketing
Welcome flows, abandoned cart recovery, post-purchase sequences, winback campaigns, and segmented promotional emails that drive 30%+ of total revenue.
Conversion rate optimisation
A/B testing, checkout optimisation, product page improvements, and UX audits. Small improvements in conversion rate compound into massive revenue gains.
Influencer and affiliate marketing
We identify, recruit, and manage creators who genuinely align with your brand. Performance-based partnerships that drive measurable sales, not just vanity metrics.
Retention and loyalty
Loyalty programmes, VIP tiers, referral systems, and lifecycle marketing. We build the systems that turn one-time buyers into brand advocates.
Real results
Numbers that speak for themselves
8.7x
average return on ad spend
across 23 e-commerce clients in 2024
42%
increase in average order value
for a fashion DTC brand using our email strategy
156%
improvement in repeat purchase rate
for a wellness brand over 9 months
2.1M
in recovered abandoned cart revenue
for a home goods retailer in one year
Why us
Why Ikaroa for e-commerce & retail
Industry expertise, not guesswork
We have worked with dozens of e-commerce & retail businesses. We know what works, what does not, and how to avoid the mistakes that waste your budget.
Transparent reporting, always
Monthly reports you can actually understand. No vanity metrics, no jargon. Just the numbers that matter to your business and clear explanations of what we are doing and why.
Full-service, one team
SEO, ads, content, design, development, and strategy under one roof. No middlemen, no hand-offs between agencies. One team that knows your business inside and out.
FAQ
Common questions
Which e-commerce platforms do you work with?
We work with Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom builds. Our strategies are platform-agnostic, but we have deep expertise in Shopify specifically.
How do you handle attribution with iOS privacy changes?
We use server-side tracking, first-party data strategies, and tools like Triple Whale or Northbeam to get as close to accurate attribution as possible. We also use blended ROAS metrics so you always know your true marketing efficiency.
What is a realistic ROAS target?
It depends on your margins, but most of our e-commerce clients achieve 4x to 10x ROAS. We set targets based on your unit economics so every pound spent makes financial sense.
Do you create ad creative or just manage campaigns?
Both. We have an in-house creative team that produces ad creative, product photography, video content, and UGC-style assets. Creative testing is a core part of our strategy.
Can you help us launch on new channels like TikTok Shop?
Yes. We have helped multiple brands launch on TikTok Shop, Pinterest, and other emerging channels. We handle the setup, content strategy, and ongoing optimisation.
What email platform do you recommend?
Klaviyo for most Shopify stores, and we also work with Omnisend, Mailchimp, and Drip. The platform matters less than the strategy behind it, but Klaviyo's integration with Shopify gives it an edge.
Ready to grow your e-commerce & retail business?
Tell us about your goals and we will put together a strategy that fits your industry, budget, and timeline.
Get your free strategy callOther industries
We also work with
Healthcare & Medical
Digital marketing that fills waiting rooms
Real Estate & Property
Turn browsers into buyers and tenants into long-term residents
Legal & Law Firms
Get found by clients who need you, not just browsers who are curious
Financial Services
Build trust at scale in the most regulated industry online
Hospitality & Restaurants
Fill tables, book rooms, and build a following that keeps coming back
Education & Training
Enrol more students without cheapening your brand
SaaS & Technology
Grow your MRR with marketing that understands product-led growth
Construction & Trades
Get more jobs without relying on word of mouth alone
Beauty & Wellness
Book out your chairs, fill your classes, and build a brand people rave about
Automotive
Sell more cars, book more services, build a dealership brand people trust
Recruitment & HR
Attract top candidates and win more clients without cold calling
Non-Profit & Charity
Amplify your mission and make every pound of your marketing budget count
Professional Services
Win clients through expertise, not cold pitches
Travel & Tourism
Inspire, engage, and convert travellers before they book with someone else