Digital marketing for hospitality & restaurants
Fill tables, book rooms, and build a following that keeps coming back
Digital marketing for hotels, restaurants, cafes, and bars. We drive reservations and bookings through strategies that showcase the experience you offer, not just the price.
4.8x
return on ad spend
340%
increase in direct bookings
72%
of diners check reviews first
The challenge
Why hospitality & restaurants marketing is different
Every industry has its quirks. Here is what makes marketing in hospitality & restaurants uniquely challenging.
OTA and aggregator dependency
Booking.com, Just Eat, and Deliveroo take up to 30% commission. Every direct booking you generate goes straight to your bottom line.
Seasonal demand fluctuations
Summer is packed, January is dead. Your marketing needs to smooth out the peaks and valleys with targeted campaigns for quiet periods.
Reviews make or break you
A bad TripAdvisor or Google review can cost you thousands. A great one can fill your tables for weeks. You need an active reputation strategy.
Standing out in a saturated market
There are thousands of restaurants and hotels in every city. Your marketing needs to communicate what makes your experience unique.
Keeping up with social trends
Food and hospitality content moves fast. What worked on Instagram six months ago is already stale. You need fresh, platform-native content constantly.
What we do
What we do for hospitality & restaurants
Not a cookie-cutter package. Every service is tailored to the specific needs and opportunities in your industry.
Local SEO for hospitality
Dominate 'near me' searches and Google Maps for your area. Optimised Google Business profiles, location pages, and review strategies that put you at the top.
Social media management
Mouth-watering food photography, behind-the-scenes kitchen content, cocktail reels, and room reveals. We create scroll-stopping content for Instagram, TikTok, and Facebook.
Reputation management
Monitor and respond to reviews across Google, TripAdvisor, Yelp, and industry-specific platforms. Turn happy customers into advocates and handle negative feedback professionally.
Google and Meta advertising
Campaigns targeting tourists, locals, and event planners with ads that showcase your best offerings. Location-based targeting and seasonal campaign planning.
Email and loyalty marketing
Build a direct relationship with your guests. Birthday offers, seasonal menus, event invitations, and loyalty programmes that drive repeat visits.
Influencer and PR
We connect you with food bloggers, travel writers, and local influencers who can put your venue in front of the right audience. Managed campaigns with measurable impact.
Real results
Numbers that speak for themselves
340%
increase in direct hotel bookings
reducing OTA commission by over 40,000 per year
4.8x
return on ad spend
for a restaurant group running local awareness campaigns
12,000+
new Instagram followers in 3 months
for a boutique hotel launch campaign
89%
table occupancy rate achieved
for a new restaurant in its first 6 months
Why us
Why Ikaroa for hospitality & restaurants
Industry expertise, not guesswork
We have worked with dozens of hospitality & restaurants businesses. We know what works, what does not, and how to avoid the mistakes that waste your budget.
Transparent reporting, always
Monthly reports you can actually understand. No vanity metrics, no jargon. Just the numbers that matter to your business and clear explanations of what we are doing and why.
Full-service, one team
SEO, ads, content, design, development, and strategy under one roof. No middlemen, no hand-offs between agencies. One team that knows your business inside and out.
FAQ
Common questions
Can you help us reduce reliance on Booking.com and Just Eat?
That is one of our primary goals for hospitality clients. We build direct booking and ordering channels through your own website, paired with marketing that drives traffic there instead of to aggregators.
Do you handle food photography and video?
Yes. We have photographers and videographers who specialise in food and hospitality content. Professional visual content is non-negotiable in this industry.
How quickly can you turn around seasonal campaigns?
We plan campaigns quarterly in advance, but we can turn around reactive campaigns within days when needed. Valentines Day, Christmas menus, summer terraces, we have done them all.
What social platforms work best for restaurants?
Instagram and TikTok for visual content and discovery. Facebook for events, offers, and older demographics. Google Business for reviews and local search. The mix depends on your audience and cuisine.
Do you work with hotel chains or just independent venues?
Both. We work with independent restaurants, boutique hotels, and multi-location chains. For chains, we provide both central brand strategy and location-specific marketing.
How do you measure the ROI of social media for restaurants?
We track reservation links, booking clicks, coupon redemptions, and direction requests from social profiles. We also run attribution surveys to understand which channels drive walk-in traffic.
Ready to grow your hospitality & restaurants business?
Tell us about your goals and we will put together a strategy that fits your industry, budget, and timeline.
Get your free strategy callOther industries
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