Digital marketing for financial services
Build trust at scale in the most regulated industry online
Marketing for fintech, banks, insurance companies, accounting firms, and financial advisors. We navigate FCA compliance while driving growth through channels that actually convert.
267%
increase in qualified leads
52%
lower cost per acquisition
78%
research online before choosing a provider
The challenge
Why financial services marketing is different
Every industry has its quirks. Here is what makes marketing in financial services uniquely challenging.
FCA compliance requirements
Financial promotions are tightly regulated by the FCA. Every ad, email, and landing page needs to be fair, clear, and not misleading. Getting it wrong can mean fines or worse.
Building trust in a skeptical market
After years of scandals, people are wary of financial marketing. Generic 'we care about your money' messaging falls flat. You need genuine, transparent content.
Complex products are hard to explain
Pensions, ISAs, insurance products, and investment platforms are inherently complicated. Your marketing needs to simplify without oversimplifying.
Fintech disruptors raising the bar
Monzo, Starling, and Revolut have set new standards for digital experience. Traditional financial services firms need to catch up or lose younger demographics entirely.
Long, multi-touch sales cycles
People do not switch banks or financial advisors on a whim. The consideration period can be months, and you need to stay top of mind throughout.
What we do
What we do for financial services
Not a cookie-cutter package. Every service is tailored to the specific needs and opportunities in your industry.
Financial services SEO
Rank for product-specific and advice-related searches. Content strategies built around the financial questions your target audience actually asks.
Compliant PPC campaigns
Google, LinkedIn, and Meta campaigns that meet FCA requirements. We build compliant landing pages and ad copy that still converts well.
Content marketing and education
Guides, calculators, comparison tools, and educational content that builds trust and positions you as a helpful authority, not a hard seller.
LinkedIn B2B lead generation
For B2B financial services, LinkedIn is the primary channel. We run thought leadership campaigns, sponsored content, and lead gen forms targeting decision-makers.
Email nurturing for long sales cycles
Drip campaigns that educate prospects over weeks or months. Segmented by product interest, stage in the journey, and engagement level.
Conversion optimisation
Form optimisation, application flow improvements, and trust signal placement. Small tweaks to your onboarding funnel can dramatically increase conversion rates.
Real results
Numbers that speak for themselves
267%
increase in qualified leads
for a fintech startup in their first year of marketing
52%
lower cost per acquisition
for an insurance comparison platform
3,200+
monthly organic visitors
to a financial advice blog from zero in 8 months
18%
improvement in application completion rate
after conversion optimisation for a digital bank
Why us
Why Ikaroa for financial services
Industry expertise, not guesswork
We have worked with dozens of financial services businesses. We know what works, what does not, and how to avoid the mistakes that waste your budget.
Transparent reporting, always
Monthly reports you can actually understand. No vanity metrics, no jargon. Just the numbers that matter to your business and clear explanations of what we are doing and why.
Full-service, one team
SEO, ads, content, design, development, and strategy under one roof. No middlemen, no hand-offs between agencies. One team that knows your business inside and out.
FAQ
Common questions
Do you handle FCA compliance for financial promotions?
We build all campaigns with FCA compliance in mind from the start. Every ad, landing page, and email goes through our compliance process. We also work closely with your compliance team and can adapt to your internal approval workflows.
Can you work with our existing compliance approval process?
Yes. We are used to working within regulated environments. We build approval stages into our project timelines and can work with your legal and compliance teams directly.
What channels work best for financial services?
It depends on B2B vs B2C. For B2C, Google Search and SEO drive the most qualified traffic. For B2B, LinkedIn is typically the strongest channel. Email is critical for both.
How do you measure success for financial services marketing?
We track from click to application to funded account or signed policy. Vanity metrics like impressions do not pay the bills. We set up full-funnel tracking and report on the metrics that actually matter to your business.
Do you have experience with fintech specifically?
Yes. We have worked with fintech startups, digital banks, payment platforms, and insurtech companies. Fintech marketing requires a blend of performance marketing and brand building that we specialise in.
Can you help us compete with bigger brands that outspend us?
Smaller financial brands can absolutely compete through better targeting, smarter content, and faster execution. We help you find the niches that bigger competitors overlook and dominate them.
Ready to grow your financial services business?
Tell us about your goals and we will put together a strategy that fits your industry, budget, and timeline.
Get your free strategy callOther industries
We also work with
Healthcare & Medical
Digital marketing that fills waiting rooms
Real Estate & Property
Turn browsers into buyers and tenants into long-term residents
E-commerce & Retail
We turn clicks into customers and customers into repeat buyers
Legal & Law Firms
Get found by clients who need you, not just browsers who are curious
Hospitality & Restaurants
Fill tables, book rooms, and build a following that keeps coming back
Education & Training
Enrol more students without cheapening your brand
SaaS & Technology
Grow your MRR with marketing that understands product-led growth
Construction & Trades
Get more jobs without relying on word of mouth alone
Beauty & Wellness
Book out your chairs, fill your classes, and build a brand people rave about
Automotive
Sell more cars, book more services, build a dealership brand people trust
Recruitment & HR
Attract top candidates and win more clients without cold calling
Non-Profit & Charity
Amplify your mission and make every pound of your marketing budget count
Professional Services
Win clients through expertise, not cold pitches
Travel & Tourism
Inspire, engage, and convert travellers before they book with someone else