Comparison 2026
Keap vs Pipedrive
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Pipedrive edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Keap
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Best for: Small businesses and solopreneurs needing sales an...
Pipedrive
A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.
Best for: Sales teams wanting a simple, visual pipeline-focu...
Feature Comparison
| Feature | Keap | Pipedrive |
|---|---|---|
| Free Plan | No | No |
| Our Rating | 3.9/5 | 4.4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
Pros & Cons
Keap
Pros
- +Powerful automation for small businesses
- +Combined CRM and e-commerce
- +Good email marketing tools
Cons
- -Expensive for what you get
- -Dated interface in some areas
Pipedrive
Pros
- +Beautiful, intuitive visual pipeline
- +Very easy to set up and use
- +Excellent mobile app
Cons
- -Limited marketing features
- -Reporting could be more advanced
Our Verdict
Both Keap and Pipedrive are solid options, but they serve different needs. Choose Keap if you need Small businesses and solopreneurs needing sales and marketin. Choose Pipedrive if you need Sales teams wanting a simple, visual pipeline-focused CRM.
Consider Open Doors Instead
Why choose between Keap and Pipedrive? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Keap better than Pipedrive?▼
It depends on your needs. Keap scores 3.9/5 while Pipedrive scores 4.4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Keap or Pipedrive?▼
Both Keap and Pipedrive offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Keap or Pipedrive?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
Claim a special deal on Keap or Pipedrive
Our team has implemented both Keap and Pipedrive for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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