Comparison 2026
HubSpot CRM vs Keap
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
HubSpot CRM
HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
From: £0/month
Best for: Small to mid-sized businesses wanting a free start...
Keap
Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
From: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales an...
Feature Comparison
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Free Plan | Yes | No |
| Starting Price | £0/month | £140/month (2 users) |
| Our Rating | 4.5/5 | 3.9/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pricing Comparison
HubSpot CRM Pricing
Keap Pricing
Pros & Cons
HubSpot CRM
Pros
- +Generous free tier with no time limit
- +Excellent user interface and onboarding
- +All-in-one platform (marketing, sales, service)
Cons
- -Gets expensive quickly at Professional tier
- -Free plan has HubSpot branding
Keap
Pros
- +Powerful automation for small businesses
- +Combined CRM and e-commerce
- +Good email marketing tools
Cons
- -Expensive for what you get
- -Dated interface in some areas
Our Verdict
Both HubSpot CRM and Keap are solid options, but they serve different needs. Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point . Choose Keap if you need Small businesses and solopreneurs needing sales and marketin.
Consider Open Doors Instead
Why choose between HubSpot CRM and Keap? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is HubSpot CRM better than Keap?▼
It depends on your needs. HubSpot CRM scores 4.5/5 while Keap scores 3.9/5. We recommend evaluating both against your specific requirements.
Which is cheaper, HubSpot CRM or Keap?▼
HubSpot CRM starts at £0/month, while Keap starts at £140/month (2 users).
Can Ikaroa help me set up HubSpot CRM or Keap?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both HubSpot CRM and Keap for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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