Comparison 2026
Capsule CRM vs Close
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
Capsule CRM
Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Best for: UK small businesses wanting a simple, affordable C...
Close
Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Best for: Inside sales teams that live on the phone and need...
Feature Comparison
| Feature | Capsule CRM | Close |
|---|---|---|
| Free Plan | Yes | No |
| Our Rating | 4.1/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
Pros & Cons
Capsule CRM
Pros
- +Clean, simple interface
- +Good value for money
- +UK-based company (GDPR-friendly)
Cons
- -Limited marketing features
- -Basic automation compared to larger CRMs
Close
Pros
- +Built-in calling, email, and SMS
- +Designed specifically for sales teams
- +Power and predictive dialer
Cons
- -No marketing features
- -Expensive compared to alternatives
Our Verdict
Both Capsule CRM and Close are solid options, but they serve different needs. Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. Choose Close if you need Inside sales teams that live on the phone and need built-in .
Consider Open Doors Instead
Why choose between Capsule CRM and Close? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is Capsule CRM better than Close?▼
It depends on your needs. Capsule CRM scores 4.1/5 while Close scores 4.3/5. We recommend evaluating both against your specific requirements.
Which is cheaper, Capsule CRM or Close?▼
Both Capsule CRM and Close offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up Capsule CRM or Close?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both Capsule CRM and Close for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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