Comparison 2026
ActiveCampaign vs Brevo
A detailed, side-by-side comparison. Features, pricing, and our verdict to help you choose.
Reviewed by the Ikaroa team | Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, both platforms excel at different things. Read on for the full breakdown.
At a Glance
ActiveCampaign
ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Best for: Businesses prioritising email marketing and sophis...
Brevo
Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Best for: Budget-conscious businesses needing email marketin...
Feature Comparison
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Free Plan | No | Yes |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
Pros & Cons
ActiveCampaign
Pros
- +Best-in-class marketing automation
- +Excellent email deliverability
- +Sophisticated automation builder
Cons
- -CRM is secondary to marketing features
- -Can be complex for beginners
Brevo
Pros
- +Very affordable, generous free plan
- +Email AND SMS marketing combined
- +Unlimited contacts on all plans
Cons
- -CRM features are basic compared to dedicated tools
- -Automation limited on lower tiers
Our Verdict
Both ActiveCampaign and Brevo are solid options, but they serve different needs. Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated au. Choose Brevo if you need Budget-conscious businesses needing email marketing with bas.
Consider Open Doors Instead
Why choose between ActiveCampaign and Brevo? Open Doors gives you the best features of both in one platform, starting at just £97/month with unlimited contacts.
Frequently Asked Questions
Is ActiveCampaign better than Brevo?▼
It depends on your needs. ActiveCampaign scores 4.4/5 while Brevo scores 4/5. We recommend evaluating both against your specific requirements.
Which is cheaper, ActiveCampaign or Brevo?▼
Both ActiveCampaign and Brevo offer multiple plans at different price points. Visit each platform's website for the latest pricing, as rates can change.
Can Ikaroa help me set up ActiveCampaign or Brevo?▼
Yes. We implement both platforms regularly. We handle data migration, configuration, team training, and ongoing support.
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Ikaroa Partners
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Our team has implemented both ActiveCampaign and Brevo for clients. We can help you decide based on your specific needs and get you set up with an exclusive partner deal.
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