Best CRM for Opticians (2026)

For opticians, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Capsule CRM. They were picked with appointment scheduling, prescription records and recall reminders in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Opticians need CRM systems to manage eye test appointments, prescription records, and lens reorder cycles. Automating recall reminders for annual check-ups and promoting new frame ranges drives repeat visits.

Reviewed by the Ikaroa team • Last updated: March 2026

Appointment scheduling

Prescription records

Recall reminders

Product promotions

Insurance processing

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

Full Review →

Less Annoying CRM

★4.5/5

True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.

From £13/user/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

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