Best CRM for Nurseries (2026)

For nurseries, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Capsule CRM. They were picked with admissions tracking, parent communication and child records in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Nurseries need CRM tools to manage admissions enquiries, track child development, and communicate with parents. Managing the enquiry-to-enrolment journey effectively is essential for maintaining full occupancy.

Reviewed by the Ikaroa team • Last updated: March 2026

Admissions tracking

Parent communication

Child records

Occupancy management

Enquiry follow-up

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

Full Review →

Less Annoying CRM

★4.5/5

True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.

From £13/user/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

Nutshell

★4.1/5

Nutshell is a straightforward CRM with built-in email marketing, designed for small businesses that want simplicity without sacrificing essential features.

From £14/user/month

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

Ikaroa Partners

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