Best CRM for Holiday Lets (2026)

For holiday lets, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Capsule CRM. They were picked with booking management, guest communication and cleaner coordination in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Holiday let owners and managers need CRM tools to manage bookings across multiple platforms, coordinate cleaners, and maintain guest relationships. Tracking guest preferences and automating communications improves the guest experience.

Reviewed by the Ikaroa team • Last updated: March 2026

Booking management

Guest communication

Cleaner coordination

Multi-platform sync

Review management

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

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HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

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Capsule CRM

★4.1/5

Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.

From £0/month (2 users)

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Less Annoying CRM

★4.5/5

True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.

From £13/user/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

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Pipedrive

★4.4/5

A sales-focused CRM built by salespeople, for salespeople. Pipedrive excels at visual pipeline management and is known for its simplicity and ease of use.

From £14/user/month

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Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

Ikaroa Partners

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