Best CRM for Gyms (2026)

Gyms and fitness centres need CRM tools to manage memberships, track attendance, reduce churn, and run promotional campaigns. Member retention is the lifeblood of any gym business.

Reviewed by the Ikaroa team • Last updated: March 2026

Membership management

Attendance tracking

Churn prevention

Class scheduling

Promotional campaigns

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

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HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

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Keap

★3.9/5

Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.

From £140/month (2 users)

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Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

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Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

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ActiveCampaign

★4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

From £12/month

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Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

Ikaroa Partners

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Our team has implemented CRM systems for gyms businesses of all sizes. We handle selection, setup, migration, and team training.

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