Best CRM for Gyms (2026)

For gyms, the Ikaroa team's top CRM picks are Open Doors, HubSpot CRM and Keap. They were picked with membership management, attendance tracking and churn prevention in mind, and the list below gives the rating, starting price and full review for every platform we recommend.

Gyms and fitness centres need CRM tools to manage memberships, track attendance, reduce churn, and run promotional campaigns. Member retention is the lifeblood of any gym business.

Reviewed by the Ikaroa team • Last updated: March 2026

Membership management

Attendance tracking

Churn prevention

Class scheduling

Promotional campaigns

Top Recommended CRMs

Open Doors

★4.8/5

All-in-one CRM, marketing automation, and business management platform. Built for small to medium businesses who want enterprise features without enterprise pricing. Includes CRM, email marketing, SMS, funnels, landing pages, booking, invoicing, automation workflows, reputation management, and more.

From £197/month

Full Review →

HubSpot CRM

★4.5/5

HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.

From £0/month

Full Review →

Keap

★3.9/5

Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.

From £140/month (2 users)

Full Review →

Brevo

★4/5

Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.

From £0/month

Full Review →

Zoho CRM

★4.2/5

Part of the broader Zoho ecosystem, Zoho CRM offers excellent value with a comprehensive feature set. Particularly strong for businesses already using other Zoho products.

From £0/month (3 users)

Full Review →

ActiveCampaign

★4.4/5

ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.

From £12/month

Full Review →

Open Doors vs HubSpot CRM

Feature	Open Doors	HubSpot CRM
Free Plan	✗	✓
Starting Price	£197/month	£0/month
Our Rating	★ 4.8	★ 4.5

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